The geometry never changes. The colour is yours to play with. Three core lockups for product surfaces, an open expression system for everything else.
v1.2 · SVG · Updated 12 Jun 2026
01
A rounded square drawn on a 512-unit grid; the corner radius is 128 — exactly a quarter of its width. Never detach the counterform from it or change the radius.
An abstracted lowercase “r” — the stem descending, the arm reaching right — set on soft 20-unit radii. Its bounding box is 256 × 256, exactly half the tile in each dimension.
The counterform sits 6 units right and 15 units below the tile’s mathematical centre. This is deliberate: the full-width top bar makes the form top-heavy, and the hollow corner wants a whisper of rightward correction. Don’t “fix” it.
The mark is always a two-tone pairing — tile plus counterform. Green on mist is home base, but the pairing is built to be recoloured.
Always reproduce from the supplied SVG sources. Don’t redraw, trace, or approximate the geometry.
02
The horizontal lockup pairs the icon with the lowercase wordmark. Exactly three colour variants exist — one per approved background. Pick by background; never improvise a fourth.
The geometry is fixed in the artwork: the icon-to-wordmark gap is 128 units — exactly the tile's corner radius — and the wordmark sits a touch below mathematical centre, mirroring the counterform's own optical drop. Never re-space or re-align the pair by hand — use the files.
03
The mark is built to be played with. In marketing, social, events, swag, and seasonal moments — recolour it, pair it with imagery, give it depth. The geometry carries the brand, so the colour doesn't have to.
Recolour anything; redraw nothing. The tile, radius, and counterform never change.
Tile and counterform must read clearly against each other — bold pairings, gradients, and shadows are all fair game while the shape stays legible.
Expressive colorways are for brand moments. In product UI, docs, and legal contexts use the three core lockups.
The wordmark can take colour as well — keep it a single colour with clear contrast against the ground.
04
Define x as one quarter of the tile height — the same measure as the tile's corner radius. Keep at least 1x of clear space on all sides, free of text, imagery, and competing marks.
Lockup — never smaller than 120 px wide on screen, 30 mm in print.
Icon alone — never smaller than 24 px on screen, 8 mm in print. Below these sizes the notch closes up — switch to the icon when space is tight.
05
The core palette anchors the brand — it's what the product, documents, and wordmark always use. The icon can step outside it for expressive moments. Click any value to copy it.
06
Colour, depth, and texture are open — the shape and legibility are not. These are the few lines we don't cross.
Don't stretch, squash, or distort the proportions.
Don't rotate or tilt the mark at any angle.
Don't redraw the geometry — radius and counterform are fixed.
Don't use low-contrast pairings — tile and counterform must read.
Don't place on busy patterns or imagery without clear contrast.
Don't outline the mark — it’s built from solid forms.
07
All marks as vector SVG. Use the files directly — don't export from this page.
reeve-lockup-light.svg
Lockup — primary, for white & mist
reeve-lockup-green.svg
Lockup — inverted, for reeve green
reeve-lockup-dark.svg
Lockup — for ink & dark grounds
reeve-icon.svg
Icon — standalone 512 × 512, for avatars & app icons
reeve-icon-cutout.svg
Icon — see-through counterform, one fill, recolour at will
